Like it or not, communication has become a core component of every safety leaders toolkit. Bringing awareness to safety programs, campaigns and initiatives is essential to making a difference and keeping people safe.
When it comes to communication, we often hear safety leaders across the globe saying the same things:
01
Our safety communication has a reputation for being boring. And because no-one gives it their full attention, it rarely results in change.
02
Our campaigns are often formulaic, repeating the same messages in the same ways. The consequence is our workforce has stopped taking notice and messages aren’t connecting.
03
Safety is complex and technical… but it still needs to be communicated in a way in which everyone can understand.
In many organisations, messaging is often reactive — responding to an incident or near miss, rather than forming part of a comprehensive strategic plan to proactively improve safety and wellbeing.
The consequence can be that safety becomes seen as bad news or punishment.
If we want people to care about safety, we need to show them how much we care. This means being consistent rather than reactive in our communication. Over time, this approach builds the necessary trust for higher levels of individual and collective accountability.
Traditional training happens in one big block.
Capability can peak but typically drops off over time. Experiential, micro, and on-the-job learning helps embed behaviour and build capability over time.
At Everyday Massive, we’re highly strategic in our approach to developing safety campaigns and communications. We put the user at the heart of the experience, and ensure we’re always solving the right problem. This results in campaigns that cut through, connect and achieve the intended results.
Comms & campaigns EM has developed have directly:
Contributed to a 30% reduction in recordable incident rates and a 28% reduction in serious incident rates.
Prompted over 1,000,000 safety conversations between leaders and their teams.
Received over 10,000 ‘likes’ on internal social media platforms.
Comms & campaigns EM develops always:
Cut through typical corporate messaging and connect with the intended audiences.
Engages people in health, safety and wellbeing messaging.
Builds awareness about important topics and drives long term behaviour change.
Achieves the strategic objectives.
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