A driver-centred approach to safety on the road at Nestlé
When you look at the statistics on road incidents, prioritising a driver safety program that genuinely creates behavioural change is vital to keeping your workforce safe on the road.
So how do you preach safe driving without the “preachy” part, deliver something your drivers actually use, and hit a tone that builds trust and engagement? Put that person’s needs at the centre.
If they’re to prepare for an uneventful journey – they need quick practical tips. In the case of an unfortunate incident? An empathetic companion that provides clear advice on the next steps.
Tone of voice is everything when it comes to comms that lands. Through humour and speaking ‘human’, your reader connects. And for this project, this was proven by a significantly lower vehicle incident rate reported after Nestlé rolled out the program.