Upwards, Not Northwards is a spirited exploration into the depths of language — pushing past predictables and into far more enticing fare. The fascinations of philosophy, psychology, linguistics and neuroscience, woven into an Orange Paper of unreasonable length but most satisfying breadth and depth.
In a business landscape where language is typically painted beige at best, or unintelligible at worst — let this be a rallying cry.
Why? Because language determines how we influence, persuade, engage, inspire, inform, educate, motivate, simplify and connect. Because it shapes culture. Because it’s hardwired into the way we think to such an extent that it even influences how we think.
