Orange Papers are the research and development publication from Everyday Massive. Art intersects science in this deep-dive into the human mind and the future of work.

Orange Papers.
Copyright ©, 2020, Everyday Massive Pty Ltd.  All rights reserved.

Research & development

Everything we do, from communication campaigns all the way to an intensive twelve-month onboarding experience, is based on a blend of art and science. It’s how we produce work that connects — potent strategy supported by behavioural and motivation science, set alight by world-class creative. 

The most immersive experiences, engaging communication, and effective solutions to complex problems — all rely on the perfect balance of these two contrasts. 

We invite forward-thinking leaders to share the thinking behind the work.

Author

Have you met Dougal Jackson? No? Well, you’re missing out. Much like his beloved cat Goose, he's hard to catch but when you can pin him down you’ll unlock a mine of gold. The more stealthy member of the EM founder duo and Head of Research and Development is often spotted burying his head in books of behavioural science and psychology. All in the name of research for a higher purpose.

Book 02 —
Upwards not Northwards.

An introduction to, and extract from, Upwards, Not Northwards.

Upwards, Not Northwards is a spirited exploration into the depths of language — pushing past predictables and into far more enticing fare. The fascinations of philosophy, psychology, linguistics and neuroscience, woven into an Orange Paper of unreasonable length but most satisfying breadth and depth.

In a business landscape where language is typically painted beige at best, or unintelligible at worst — let this be a rallying cry.

Why? Because language determines how we influence, persuade, engage, inspire, inform, educate, motivate, simplify and connect. Because it shapes culture. Because it’s hardwired into the way we think to such an extent that it even influences how we think.

The question isn’t ‘why does language matter?’ but ‘why isn’t language treated like it matters more?’ And, for the shrewd leader like yourself, ‘how might we use language better in the workplace to drive results?’

Because when we do, the possibilities for what we can achieve are quite thrilling.