How CouriersPlease embraced technology and a driver-centred approach to support safety for over 800 franchisees during ‘super-peak’.

Knowing the statistics on road incidents, prioritising a driver safety program that genuinely created behavioural change was vital for keeping Nestle's workforce safe on the road. But how could they preach safe driving without the “preachy” part, deliver something their drivers actually used, and hit a tone that built trust and engagement? Read on, good friend!